Tracing Faces: The Power of Music

by Tracing Faces

Tracing Faces: The Power of Music
Why do you enjoy music? Is it the compelling lyrics, catchy melodies, or addictive rhythm? We are Tracing Faces, and we believe that every song is an opportunity to change a life for the better. Music is an incredibly powerful form of art, and with every lyric, melody, and rhythm we write we are striving to produce emotional content for you to blast in the car, listen through your headphones at night, or scream out loud at live shows.

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Music is dying. Long live The MIK!

by Xavier Xisto

Music is dying. Long live The MIK! by Xavier Xisto
Music is dying. Slowly, but it is. I don’t want to be one of those close-minded people who lives in the glorious pinnacle of the past, but we can all agree that the quality of the music industry has declined intensely since the second half of the past century. Today’s standards of what is labeled as art are worrying. Why do we live in such an artistic wasteland, you might ask?

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Hot Flash Heat Wave

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Hot Flash Heat Wave, our eight Artist of the Week, is the brainchild of four best friends from Davis, California. During their high school years, they met and bonded through participation in a small, tight-knit community of musicians that put on a slew of DIY shows in parents’ garages and local venues, at the time each playing in a variety of different projects. After leaving Davis for various cities in California, the four eventually reunited in San Francisco to write and record under the same roof. Their debut LP Neapolitan, released in 2015, quickly launched them to the forefront of the Bay Area music scene with its candied hooks, fuzzy guitars and tunes reminiscent of The Smiths gone new wave.

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